Enhancing Agricultural Traceability to Build Trust, Market Growth, and Sustainability Across Southeast Asian Markets

Purpose of the session

This workshop shares early findings from the DAFF-funded traceability project, which engaged supply chain stakeholders in Singapore, Indonesia, Thailand and Vietnam. It then introduces the United Nations Transparency Protocol (UNTP) and Australian Agriculture Traceability Protocol (AATP) and shows, through a live demonstration, how linked and verifiable traceability data can reduce paperwork, build buyer trust and support market access.

You will leave with a clear picture of how a protocol-based approach complements existing systems, and an opportunity to shape the next steps.

Agenda

Subject to changes*

Session highlights

• Why traceability, and why now. Regulatory requirements, customer expectations on food safety and quality, supply chain complexity and sustainability concerns are pushing traceability from a nice-to-have to a market access requirement.
• What we heard from the region. Early insights on digital adoption, the role of QR codes, paper-heavy compliance processes and how sustainability is understood in each market.
• A protocol, not a platform. How the UNTP lets suppliers publish data once, from the systems they already use, so every buyer and regulator can find and verify it.
• See it in action. A scan-to-passport demonstration showing product identity, traceability events, conformity claims and cryptographic verification.