From Shelf to Screen: Safeguarding Brands in a Digital World

The barcode has long been a trusted symbol in commerce, transforming how products are identified and moved through supply chains. Today, however, the challenge of protecting brands extends beyond physical shelves into the online marketplace.

As businesses embrace digital channels, counterfeiters, phishing sites, and fraudulent online listings are emerging as serious threats. These risks can lead to revenue loss, reputational damage, and—especially in industries such as food, healthcare, and wellness—potential harm to consumer safety.

The Evolving Digital Risk

Even when products are well protected in the physical world, digital risks remain:

• Fake e-commerce listings that mislead customers.
• Phishing websites impersonating trusted brands.
• Misleading online advertisements that dilute brand value.

For many companies, this invisible battle in the digital space is one they cannot afford to ignore.

Strengthening Protection with Digital Risk Protection Services

I-Sprint Technologies, a GS1 Singapore Solution Partner, addresses this challenge through its Digital Risk Protection Services (DRPS). DRPS works as a safeguard for a brand’s digital presence by:

• Detecting counterfeit products misusing GS1 identifiers online.
• Identifying and removing phishing sites, fraudulent listings, and impersonators.
• Monitoring digital channels in real time to provide early detection of threats.

When paired with GS1 standards-based solutions such as the GS1 Digital Link, which connects physical products to trusted online information, DRPS helps create an end-to-end protection strategy—ensuring both physical products and digital brand identities remain secure.

Partnering for Trust

I-Sprint’s DRPS, together with GS1 standards, offers businesses a more comprehensive approach to safeguarding their products and reputation. By combining trusted identification systems with proactive digital monitoring, companies can strengthen consumer confidence and protect their legacy in both the physical and digital worlds.

This article was contributed by I-Sprint Technologies, a GS1 Singapore Solution Partner.

Don’t leave your reputation to chance. Click the link below to see how the powerful combination of GS1 Digital Link and Digital Risk Protection Services can work for you.