What is Verified by GS1?
Verified by GS1 is a global solution making it possible for brand-owners to share data about their products so that retailers can verify the identity of the products they sell. Verified by GS1 is like an ID card containing key attributes of a product which will be stored in a single, trusted, database of information hosted by GS1 (the GS1 Registry Platform), and will be easily accessible to retailers, globally.
Why is Verified by GS1 important to us?
In the last few years, the connected consumer has revolutionized the retail world, wanting complete and accurate product information to decide what products to buy or to recommend. This has created exponential growth in the quantity of product data and has led to product verification becoming a growing concern: wrong identity can lead to wrong data and that can lead to misinformation about brands, incomplete product listing, negative consumer experience and overall loss of trust. The goal of Verified by GS1 is to make sure that every product in the world has a unique identity that can be verified online.
Stakeholder Benefits:
Brand Owners and Manufacturers
Verified by GS1 provides brand owners with global reach for their consumer-facing data. They’ll be able to see and validate their data, with new products instantly visible to potential customers anywhere in the world. All data users from retailers, e-tailers and marketplaces to app developers and solution providers can be confident that they are accessing the right information. Delivering brand-sourced product information will lead to greater consumer confidence, satisfaction and loyalty.
Also, they will be able to verify their authentic Global Trade Item Numbers.
Retailer, e-tailers and marketplaces
Verified by GS1 enables retailers, e-tailers and marketplaces to validate their product listings to ensure that products in their systems are properly identified with valid GTINs—a crucial preliminary step in data quality governance. GTIN verification can be used to accelerate product attribute accuracy, completeness and availability for consumers and businesses.
It also enables increased interoperability for industry, reduces cost, and provides accurate, persistent identification to power analytics, artificial intelligence and machine learning.
App developers and solution providers
With Verified by GS1, app developers and solution providers can rely on one source of brand-sourced product data to fuel connected consumer experiences. Verified by GS1 easily integrates into mobile apps or other solutions via a simple API so that standardised product data can flow seamlessly into systems. By getting trusted product data from brand owners, app developers and solution providers can improve the experience for their users. When data is accurate, consumers can find and buy products more easily while app developers can focus on growing their apps without worrying about the product data.
Shoppers
Ultimately, consumers will have better shopping experience because they will be more likely to buy the right product thanks to trusted and complete product information.
Here is what industry experts are saying about Verified by GS1:
Discover here how several industries have implemented and used Verified by GS1 successfully.
METRO and P&G gain insightful business benefits from Verified by GS1
Migros Turkey: The retailer as the path from brand to consumer
eMAG: Building growth on trusted product data
The benefits of trusted product information for bigbasket and other Indian retailers and marketplaces
Brazil's Tax Adminstration knows the importance of valid product identification
Brazilian gourmet shop scans the world's first 2D barcode with a GS1 digital link
Making China's customs clearance processes more efficient and more accurate with Verified by GS1
Hong Kong retailer PARKnSHOP sees multiple benefits from implementing Verified by GS1
Verified by GS1 enhances product data quality for Johnson & Johnson supply chain
Get started with us today!
At GS1 Singapore, we encourage our members to get started by building trusted data into weCATALOG, so your product can be verified online. Contact us at at 96828285 or email to contact@gs1.org.sg to find out more.
Please visit this page for latest developments on Verified by GS1 or email to contact@gs1.org.sg for any inquiries.