AI helps you hear your customers’ voice

Article Courtesy of OpenText

Positive or negative, customer feedback is important

Whether you are in retail, financial services, public sector, or any other organization that serves people, there is an opportunity to learn from their product, program, or brand (and competitors) feedback as they interact with your company.

When properly implemented, “voice of the customer” analytics provides valuable intelligence on customer perceptions to better engage with them through the personal experience and products they expect by answering questions such as “what are the most popular vs. most problematic features in my new product release?”

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