The shift from 1D to 2D barcodes is more than a packaging update, it represents a fundamental transformation in how brands protect revenue, strengthen consumer trust, and unlock new growth opportunities.

With GS1 Sunrise 2027 approaching, organizations must prepare for the global transition to 2D barcodes powered by GS1 Digital Link. What appears to be a technical change is, in reality, a strategic business shift.

Forward-looking brands are already asking:
• How will this impact our supply chain and retail operations?
• How do we protect ourselves against counterfeiting and grey market diversion?
• Can 2D barcodes unlock consumer engagement and actionable insights?
• What is the cost of waiting?

Join i-Sprint for an exclusive strategy session designed for business and transformation leaders navigating the 2027 transition.

What You’ll Gain
• A clear understanding of the GS1 Sunrise 2027 timeline and requirements
• Practical insights into migrating from 1D to 2D barcodes
• Strategies to safeguard your brand against counterfeits and supply chain vulnerabilities
• Real-world case studies and live demonstrations of authentication and traceability solutions

Who Should Attend
• Brand Owners & General Managers
• Supply Chain & Operations Leaders
• Digital Transformation Executives
• Product & Packaging Teams
• Brand Protection & Compliance Leaders

Programme Includes: Strategy briefing, case studies, live demo, and networking refreshments.

As 2027 draws closer, the question is no longer whether the shift will happen but whether your organisation will be ready to lead.

Secure your place and position your brand ahead of the curve.