GS1 2D barcodes meet new expectations for accessing product information

Consumers, brand owners, retailers and regulators all want to know more about products—and are looking for better ways to access product information by scanning a barcode on packaging.

The problem? Most barcodes today provide a very limited amount of information. Traditional barcodes are typically scanned by companies and organisations to access supply chain information for business systems. Traditional QR codes are typically scanned by consumers to access a webpage with product information.

Watch now: https://www.youtube.com/watch?v=ibMOs2HgVI8&feature=youtu.be