Retail

GS1 has a long history in retail and the ubiquitous beep of the GS1 barcode is heard at store checkouts over 10 billion times a day.

Today’s retail industry faces mounting pressure: fragmented supply chains, rising consumer demand for transparency, the growth of e-commerce and marketplaces, and the shift toward AI-driven and social commerce.

Whether online or in-store, GS1 barcodes still provide the trusted data foundation for retailers and brands, helping businesses large and small identify products and share data accurately.