GS1 Solution Partner Webinar (2D Barcodes Series): Unveiling the Power of GS1 2D Barcodes

Barcodes of the next generation are designed to align with evolving expectations. Whether it's consumers, brand owners, retailers, or regulators, there is a growing desire for more comprehensive product information, leading to an increased demand for improved scanning capabilities on product packaging. However, the current challenge lies in the limitations of existing barcodes.

In tandem with technological advancements, consumer expectations have evolved. Utilizing QR Code technology powered by GS1 enables consumers and shoppers to seamlessly connect with your brand through their smartphones, fostering enhanced consumer engagement. The QR Code offers a gateway to a wealth of brand-authorized content, providing consumers with real-time access to information such as allergens, recipes, rewards, promotions, and more.

Whether through QR Codes or GS1 DataMatrix barcodes, both powered by GS1, businesses can revolutionize their operations by accommodating a vast amount of information without sacrificing the familiar "beep" at the register.

Join us in this Solution Partner Webinar Series where we explore and hear from industry experts on the different ways to leverage GS1 2D barcodes to power your business or meeting regulatory needs.

Event Details

Date: Wednesday, 24 January 2024

Time:

2.00 pm – Overview of GS1 2D Initiatives by GS1 Singapore

2.10 pm – The GS1 Digital link in the real world by Kezzler

Most people have heard the promise of GS1 Digital Link and understand the opportunities connected with 2D barcodes. But how can brands take advantage of this new technology? We will take you through the steps to collect, structure and share data for multiple purposes throughout the value chain. How to seamlessly integrate with disparate systems and access siloed data, and furthermore, aggregating more data to provide insights about your products and consumers' behaviours. We will also share the learnings from the FrieslandCampina FRISO brand where 2D barcodes help create personalised experiences for loyalty programs as well as gain better supply chain visibility and mitigate product diversion and counterfeiting.

2.30 pm – Adoption of 2D Barcodes in Healthcare Environment to Enhance Patient Safety by Zebra Technologies Asia Pacific Pte Ltd

Barcoding is used every day for the track and trace of pharmaceuticals, medical devices and patient care. The value proposition for barcode systems has been proven time and again for everything from positive patient identification (PPID) and medication administration to Unique Device Identification (UDI) data collection/utilization and regulatory compliance. 

Join us as we discussed the insights of 2D barcode various usages and why healthcare industry is moving forward with the use of GS1 DataMatrix as the preferred choice for 2D implementation.

2.50 pm – Q&A + Closing