Enable consumers and shoppers to connect with your products and brand
As technology has evolved, so have consumer expectations. QR Code powered by GS1 allows consumers and shoppers to use their smartphones to connect directly to the brand to enhance consumer engagement. With limitless, brand-authorised content at their fingertips, consumers have access to real-time information like allergens, recipes, rewards, promotions and more.
Both QR Code and GS1 DataMatrix barcodes powered by GS1 bring a whole range of ways to improve business operations simply by holding a lot more information while still going “beep” at the register.
Discover the possibilities available for your product with next generation barcodes
Next-level business efficiencies
In addition to holding the GS1 GTIN®, these high-capacity barcodes can also have a product’s batch or lot number, serial number, expiry date and more. With access to that data, business partners up and down the supply chain can boost transparency, improve inventory management, enable traceability and sustainability initiatives, reduce waste, and simplify recall and return processes.
Next-level consumer engagement
QR Codes powered by GS1 give producers, brand owners and retailers new ways to connect with consumers and shoppers. Just by scanning one of these barcodes with a smartphone, consumers and shoppers can instantly see ingredients, allergens, recipes, rewards, promotions and more, as well as brand-authorised details about where the item was manufactured, facts about sustainable sourcing, guidance on recycling, easy ways to re-order and other kinds of information.
Next generation barcodes can do more things for more people: both GS1 DataMatrix barcodes and QR Codes powered by GS1 standards bring a whole range of ways to improve business operations and deliver new experiences for consumers, simply by holding a lot more information while still going “beep” at the register.
GS1 Singapore is partnering with industry leaders to harness the power of the next generation barcodes to not only meet but exceed the increasing demands beyond the “beep” at the checkout.
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