This 2-Day course is designed to help participants develop a foundational understanding of social media marketing and content creation for business outreach or personal branding with an end on mind on monetizing it.

By the end of the course, learners will be able to:

• Know and understand how to best leverage on the different channels available in the digital marketing arena to distribute their content.
• In-depth discovery on the USP of your business / personal brand. 
• Identify the niche market and stand out as the market leader from the crowded space. 
• Create the target persona and hence their preferences, that will lead to the decision on the type of content requirements.
• Crafting an irresistible front-end offer and value ladder.
• Build your business/personal branding through relevant and relatable content.
• Craft out the content strategy to capture the attention of potential customers.
• Shooting, editing and creation techniques for short form videos and powerful customers testimonials (*including CapCut hands-on tutorial in class).

Who Should Enroll?

• Marketing Professionals
• Business Owners
• Anyone curious about Social Media Branding