Barcodes have become an integral part of our daily lives, seen in everything from consumer products to parcels and online shopping. They play a crucial role in logistics tracking, inventory management, and even verifying product authenticity.

While linear (1D) barcodes have been the standard for years, the rise of 2D barcodes is now transforming the landscape.

But what exactly is a 2D barcode, and how does it differ?

2D Barcodes—like QR codes, PDF417, and Data Matrix—offer several advantages over traditional 1D barcodes:

What Prompted the Shift to 2D Barcodes?

As technology evolves, so do consumer and business expectations. Consumers now seek quick access to detailed product information and a seamless integration between the physical and digital worlds. Brands like Puma, PepsiCo, P&G have already adopted them. 

For businesses, the focus is on streamlining operations and enhancing supply chain transparency. The transition to 2D barcodes may be the key innovation needed to meet these growing expectations.

2D barcodes are gaining popularity in industrial manufacturing and supply chains because they enhance traceability and inventory management while providing businesses with valuable insights and offering consumers a more interactive experience.

Key Benefits of 2D Barcodes:

3. Compact Size:
• Ideal for small parts where a longer 1D barcode could not fit

4. Ease of Scanning:
• These codes can be read by a camera-based imaging scanner, such as a smartphone

5. Faster Scanning:
• Up to 10 times faster than 1D barcodes, making them perfect for high-speed assembly lines

Digital Link powered by AccessReal leverages 2D barcode technology to deliver enhanced features such as consumer engagement, business insights, and brand protection.

Benefits & Key Features of Digital Link powered by AccessReal

GS1 Standard Code

• Incorporates the globally recognized GS1 standard 

Patented Clone-Proof Technology

• Our secured feature prevents duplication of codes, increasing brand reliability and consumer trust.
• The patented clone-proof code significantly reduces counterfeiting issues, ensuring product authenticity and safeguarding brands.

Track and Trace

• Monitor where codes are scanned to detect and prevent grey market activities, enhance supply chain visibility, and streamline product recalls.
• Easily identify and mitigate unauthorized or unofficial sales, preventing revenue leakage and brand dilution.

Consumer Engagement

• Strengthen customer relationships through personalized marketing messages, loyalty programs, and enhanced post-purchase experiences.
• Leverage and integrate business intelligence tools to refine marketing efforts and drive customer retention.

Still deciding between labels? Our consultants can help you choose the best option to save time, money, and unnecessary labour. Enhance your business and protect your brand with AccessReal.

Ready to see it in action? Book a demo today!
https://accessreal.i-sprint.com/book-a-demo/

Contact enquiry@i-Sprint.com to find out more.