Coca-Cola’s reusable, refillable bottles benefit from innovative QR Codes powered by GS1
July 19, 2024
With the support of tech partners Wipotec and OPTEL, QR Codes with GS1 Digital Link reveal the journey of every individual bottle
The Coca-Cola Company is committed to innovation and to responsible corporate practices. Their increased focus on the entire lifecycle of bottles and the environmental effects of consumer choices are key elements of their efforts to create a more sustainable future.
In late 2022, as part of its global ‘World Without Waste’ initiative, The Coca Cola Company announced its intentions to have at least 25% of all its beverages across its portfolio of brands be sold in refillable or returnable bottles by 2030. Coca-Cola Latin America has set an even more ambitious goal by targeting 40% returnable or refillable bottles by 2030. The company is on track to succeed. In 2023, returnable glass bottles and refillable polyethylene terephthalate (PET) bottles already represented more than 50% of sales in more than 20 markets, and more than 25% of sales in another 20 markets.
Companies use QR Codes with a GS1 Digital Link to deliver information to shoppers and consumers about ingredients, allergens, recipes, rewards, promotions and more, as well as to provide brand-authorised details about where the item was manufactured, facts about sourcing, easy ways to re-order and other details. QR Codes with a GS1 Digital Link also help improve business operations by allowing business partners to boost transparency, improve inventory management, reduce waste, simplify recall and return processes … and also enable traceability and sustainability initiatives just like Coca-Cola’s RefPET!
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