Millions of crates of fruit are shipped to global markets every day, but they face destruction if even one item inside is found to be defective.

Roughly a third of food produced for human consumption every year, some 1.3 billion tons, is lost or wasted, according to the UN Food and Agriculture Organization (FAO). In developing nations, food losses and waste amount to $310 billion per year. And fruits and vegetables have the highest wastage rates of any food.

One of the chief reasons for the waste is that it takes just one spoiled product to force disposal of the entire lot. If a needle is discovered in a crate of strawberries, for example, the whole delivery must be thrown away. Meanwhile, fruit branded Grade-A can turn out to be Grade-C or worse, with little recourse for the buyer once the product has traveled halfway around the world, from Indonesia, say, to Wisconsin.

“No traceability means that if you get a bad apple there's no way for you, as a consumer, to complain to the brand and say ‘you guys sent me a bad apple,’” explains Gary Loh, CEO of DiMuto.

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