An American multi-brand, multi-channel, specialty apparel retailer offers an assortment of women’s, men’s and children’s apparel, operating over 450 retail stores throughout the United States in addition to conducting business online and through catalogs.

The challenge: The company faced important business challenges

The retailer’s supply chain is vertically integrated. It includes online sales, brick and mortar sales, catalog sales, apparel and accessory vendors, as well as distribution outlets and warehouses. It needed to find a consistent and uniform method of labeling the more than 150,000 items from over 500 separate merchandise suppliers that passed through its doors daily.

Suppliers were creating their own homemade labeling, requiring extra time and labor at distribution centers for correction. The company wanted standardized labeling, printed and affixed at the site of manufacture, to improve supply chain visibility and velocity.

The company had to keep up with the velocity of merchandise seasonality — items, inventories and manufacturers are
in a constant state of flux, based upon new season fashions and adjustments to merchandise between seasonal cycles.

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