How has COVID-19 changed consumer behaviour?
June 9, 2020
The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop. Retailers around the world are facing new challenges, the sudden boom in e-commerce, especially in grocery delivery, means they have to respond to a surge in orders to cope with the drastic growth. Consumers have demands, with delivery windows full, they remain more than ever driven by delivery options, visibility, communication and the final mile retailer strategy.
- In 2020 UK eCommerce is set to reach €222 billion (YOY growth of 10.96%)
- 96% of the UK population is online, making the UK the largest B2C eCommerce market in Europe
- Of that 96% who are online, 87% of them have now shopped online.
- Clothing is the No.1 category purchased online in the UK (at 60%) but it comes with a returns rate of around 30%.
With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. But since the outbreak, online shopping has been catapulted into complete overdrive. Even the largest retailers on the planet are struggling to keep up with the unprecedented consumer demand.
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