Article Courtesy of Shping

How to drive awareness & education of a new product with mobile marketing

If you’ve invested considerable time, effort, and a considerable amount of money into the development of a new product, it’s understandable that you can’t wait to show it off. Just as you wouldn’t stop running with the marathon finish line in sight, you can’t simply halt marketing efforts and place your new product on the shelf, presuming consumers will discover it on their own.

In these competitive times, traditional marketing methods like floor displays, magazine ads, and online banners only go so far. You must position your message in front of your busy, distracted audience when it matters most. Mobile marketing will help you do just that! 

In this article, you’ll learn how to build awareness & education of a new product with the latest mobile marketing tactics.