Packshot vs Lifestyle Photography: Which is suitable for your business?

April 13, 2021

According to Go-Globe, Ecommerce in Singapore is the fastest growing segment in the digital sector, and it is expected to reach USD 100 billion by 2025. As many business owners join the bandwagon, online shoppers are overwhelmed with the available options and they want to make the best decision before purchasing a product. One of the important aspects to get started is Product Photography. A high-quality captivating photograph will showcase your product in the best light and capture attention of customers away from competitors. So the photos you use online should represent your product at its very best. There are two popular types of product photography: Product Packshot and Lifestyle Photography. So, what are the main differences between them? Let’s find out together!