Kezzler, a global leader in traceability innovation and digital product experiences, has strengthened its global footprint and expanded its product offering with the acquisition of Scanbuy’s Smart Packaging and QR Code consumer engagement business. Scanbuy’s customers will now have access to Kezzler’s world-class traceability platform, enabling them to meet the growing demand for increased product transparency, traceability, and disclosure. Organizations will benefit from unmatched end-to-end enterprise-class solutions, that address value chain traceability, US FSMA 204 adherence, the EU Digital Product Passport, EUDR and ePIL compliance, as well as enhanced consumer engagement.

The acquisition comes at a pivotal moment when product transparency, traceability, and disclosure have shifted from optional to essential imperatives for consumers, regulators, and businesses worldwide, especially in Apparel, Retail, Food & Beverage, Health, and CPG sectors.

The combined business, operating out of the US, Europe, and Asia, will serve a range of multinationals such as PepsiCo, Bimbo Bakeries, Kellanova, Reckitt, Mondelez, Migros, DeCA, ENI, Gerber Products Company and United Parcel Service.

Kezzler is using GS1 standards in most aspects for clients today, such as the Digital link and EPCIS repository, which provides the desired portability of data and a dynamic and rich product experience. As a GS1 Solution partner, this is also an important contribution to the transition towards 2D barcodes.

Read the full press release https://kezzler.com/press-release/kezzler-expands-industry-leadership-with-acquisition-of-scanbuy/
Contact us for more details @Marie Pettersson