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What are 27,000 consumers across the world telling us?

December 15, 2021

Article Courtesy of OpenText

Demand by consumers to purchase from companies with ethical sourcing practices is rising fast. But brands cannot all take the same approach to supply chain ethics. Across demographics, we find significant differences in consumer motivation and outlook.

Ethical shopping is set to become a central concern for many more consumers. The time is now for retailers to drive progress on ethical sourcing – ahead of the coming trend. Recently, OpenText surveyed 27,000 consumers worldwide to learn more about their ethical purchasing behaviours.

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